Whitepaper Klarna x Fitzroy
Klarna and Fitzroy joined forces to create RETAIL REMIXED, a Whitepaper about online retail through the eyes of the next gen. Over 1.000, Gen Z’ers and Millennials shared their opinions on FinTech, the importance of authentic influencers and inclusive imaging in webshops.
I had the honor to work on this project during my internship at Fitzroy. The design for Retail Remixed was influenced by Klarna’s branding and Fitzroy’s disruptive nature. We used Klarna’s iconic photography to make ‘Klarnascopes’, and bold typography.
Alex Constantinou & Yasmine Bouma