Trick shots are the new craze on the internet. A shot played with items (like food) which seems impossible or requires significant skills to put together. Kids, teenagers and adults are all trying to create the most epic content by pulling of the craziest trick shots, documented on platforms like Snapchat or TikTok.
During my internship at Fitzroy I designed the end frame for the new Lays Trick shot campaign. The campaign rolled out in France, The Netherlands, and Spain.